Maori Social and Cultural Values and Healthcare

Maori Social and Cultural Values and Healthcare Shame is a painful feeling of humiliation or distress caused by the consciousness of wrong or foolish behaviour. The effect of shame on the health of the Maori client would be a client was diagnosed by type 2 diabetic and was recommended by the general practitioner to loss his /her weight. The general practitioner also made appointment with the weight loss program people and asked the client to attend the program but the client itself was feeling kind off embarrassed or bit shame as he/she have to attend the program, people will gossip about it and how will they react. The client may feel uncomfortable if at first he /she wold have controlled this it wouldn’t have come to this stage. Feeling inadequate not enough or insufficient. The effect of feeling inadequate on the health of a MÄ ori client would be a MÄ ori client visited a doctor as she was not feeling well, she had difficulty in sleeping and usually sweating, nervousness. After proper examination the doctor concluded that she has got hypertension(high blood pressure).the doctor started to inform her what she needs to do to control high blood pressure without medication and with medication too but after that brief information the doctor has given her time to think and decide and he went away giving her space but she felt that she had less information given to her regarding hypertension and she couldn’t say anything as she lacked knowledge and was not able to ask the doctor more about it as she felt embarrassed. Withdrawal (maunu) being pull out, to draw out or to loosened or get isolated. Example a person was feeling sick and needs to see a doctor, but when she went to the hospital she could not access any health services as she didn’t knew anything about health , it was all new to her. Neither has she known about the health services nor has appriopate knowledge felt withdrawn as people there knew where to go and where not to go. Feeling misunderstood took it in a wrong way, improperly understood or interpreted. For an example a MÄ ori client visited a doctor and informed that the medication he prescribed did not do anything and no important in her health but the doctor got bit angry as and said are you trying to teach me.The MÄ ori client felt that what she was trying to say doctor took in a wrong way, she just wanted to get a better medication that will improve her health. 1.2 One to one consultation with a health worker A MÄ ori lady goes to see a doctor and the doctor was male, she went to see the doctor to know how to avoid type two diabetic, but when she found out it was a male doctor she felt bit uncomfortable with him. The doctor tries his best to make feel comfortable. She seemed like she was nervous so the doctor tried to take her stress away by asking her to take deep breaths. She got bit worried to whether the doctor will provide her adequate information or not and whether it will be better for her or not. The doctor provided her with all information and how to avoid them also he also provided a guide book for her to read on her own too. Consumer survey As a health nurse educator she went to a boarding school to all the students doing consumer survey about the ascertain number of smokers. Firstly she asked permission from the parents to continue this survey. During this survey she looked at a simpler way to meet the age group of students made questionnaires that students can understand also got online website which is usually accessed by youths. She conducted this survey through face to face interview. Questionnaires were given out to them simple answers like yes/no .While conducting this survey she also maintained confidentiality and privacy for students. She explained the students while she was doing this survey in a simple way for their understanding. One to one consultation with a health worker of a different gender. For an example a male nurse promoting breast feeding for MÄ ori mothers. Firstly before going near to the mother the male nurse would get permission from the family or the husband to explain this to his wife about breast feeding. If the mother does not agree a male nurse he would give that information to the family members or to the husband so that they can explain to her. He will also get a MÄ ori nurse with him to assist him in communicating with the MÄ ori client as his first language is English. While communicating with the Maori client he will provide privacy to her. Explain her things as simple as he can. Providing information about support and also getting feedback from her is she does not understand anything. Group consultation with a health worker. The health worker having a group of Maori people who came for consultation together about influenza risk and how to reduce the spread of it. The health worker firstly made the environment suitable for them like in a room or office to maintain the privacy. When the clients arrives he greets them in their language by respecting there culture and belief. He also speaks to them in a very respective manner. The health worker provides adequate information to them and they all actively participate in the group where they could not understand things and need to know a bit more about it. He also informed them that if they feel they have not got enough information they ask questions to him. 1.3 Adverse socio-cultural factor one Education- If you as a MÄ ori are not educated you won’t be able to communicate well in front of others. If you are less educated you feel shame (whakama) in yourself as you won’t know what to do if want to see a doctor. You won’t have direct impact to health services. For an example you want to see a doctor but you don’t know where to go and get the information from and you feel shame on yourself as you are not educated how will other people react on it. Adverse socio-factor two Lack of identity (age, gender)- You will feel shame on yourself as people won’t know you who you are and where you are from. Example you have got diabetic and you want to go and access health services at district health but you cannot access as you don’t have an identity and knowledge about it. Another example can be the ministry of health NZ published pamphlet in MÄ ori language to make it easier for people who cannot understand English to read but still you don’t know how to read it in your language too. Adverse socio-economic factor one Employment- A MÄ ori person goes for job interview and does well in the interview but the employer does not give the designation he should get as he does not have the appropriate qualification or degree. He won’t be getting better pay as he should be. He won’t be able to excess any health services as whatever income he earns is spent on the family needs. Sometimes MÄ ori people doesn’t even have job as they don’t have any qualification and feel shame on themselves (whakama) people are laughing at him whenever they go to look for job. Adverse socio-economic factor two- Discrimination in education- The child won’t be getting education up to a better level or appropriate standard as they come from the poor family or due to the ethnicity. The child won’t be treated friendly by other students and teases the child how poor he is and the child will feel shame on himself (whakama) which will make him to avoid going to school. The child will not be getting proper health services as his family does not earn much. 2.1 A) Negative outcome one- No access to medical treatments- Like a MÄ ori client was very ill and wanted to go and see a doctor to get treated but he could not go as he was not educated he didn’t knew where to go and felt shame on himself and didn’t knew which medical treatment to access. Negative outcome two- Traditional medicine- In MÄ ori there is a medicine that they use that is rongoa it is use to prevent many sickness and provide remedies for the sickness. But the medicine making is passed down to generation to generation so the new generation may not know how to make the medicine and maybe don’t even know what ingredients maybe used. Some maybe feel bit embarrassed on themselves as they know anything about their traditional medicine. Negative outcome three- Non-MÄ ori speaking person- A health care assistant goes to meet a client and before going to that client she got bit background about that person and learnt that the person is Maori. When she went there she greeted the families and the client in MÄ ori and was able to speak bit fluently to them all were bit shocked and ashamed on themselves that they are MÄ ori themselves but they cannot speak their own language but a person who is a non-MÄ ori person speaks well. B) Positive outcome one- Cultural appropriate programmes- In a rest home they have people there who wants to get more knowledge about MÄ ori culture so the company organises a teaching session in a culturally appropriate setting to the clients, the health care assistants and clinical staffs. Positive outcome two- Maori provider group- Like for some MÄ ori clients they are special needs clients they require some special aids in their life so the good thing is that now in New Zealand there is a MÄ ori provider group they do funding for Maori health and disabilities issues, taking accounts of the Manaia Health PHO population profile and health needs, building Maori provider capacity in service delivery and improving upon quality issues. Positive outcome three- Whanua ora- The ministry of New Zealand is trying to look for solutions and information to support the whanua plans and track the whanua goals. All this solutions will be used with a group of people or by range of people from the whanua ora navigators or to staff at whanua ora collectives to whanua themselves, although people whose information is captured in whÄ nau plans will be able to have a say in who is allowed to access that information.

Analysis of Indian Food in the UK Food Industry

Analysis of Indian Food in the UK Food Industry EXECUTIVE SUMMARY Eating out in U.K has become a haute gastronomical adventure with lip smacking results. Curry houses are a British institution, as much a part of the national fabric as the local pub. Surprisingly there are more Indian restaurants in London than in Delhi (Capital of India) (Hemisphere Magazine, 2005). The study was aimed at discovering the various problems that besiege the industry in UK. The dissertation weaves through various problem scenarios and the search to find it solutions. The three main problems which were discovered through face to face interviews were Problem of retaining customer through Service Quality Problem of retaining customer due to limited workforce Problem of promotion policy: advertising and sales promotion For these problems two theories of Hospitality marketing were chosen. These two theories i.e. Theory of Service quality and Promotion policy in restaurant industry were taken in conjunction with the fieldwork analysis of the restaurants in London. Problems were then discussed in parallel to the theories. The discussion gave rise to some hypothetical situations which were again tested in further research. The methodology used in the study was selected after careful consideration of the research question and the limitations. Using the appropriate research tools, an in-depth study was done and it was known that all three problems were not isolated in themselves rather they were well connected. The concept of Service Quality was seen missing extensively in the philosophies of the Restaurateurs. In a nutshell, it can be mentioned that nearly all problems seem to stem from deficiencies in service quality. However at this point, it should be noted that no single problem can be the main culprit nor a particular solution, a panacea for all ills. It is with this in mind that this study should be viewed. CHAPTER 1 INTRODUCTION For the purposes of this research, the term Indian food covers food from the Indian, Bengali and Pakistani traditions. The market includes sales through restaurants, pubs and takeaways. ready meals (both frozen and chilled) sauces pastes, accompaniments and curry powder. The introductory part of this research contains Present Scenario The largest ethnic minority group in Britain are Indians (approx 10,000,000 people) (Crown,2004) with over 40% of them (approx 800,000) living in the Capital i.e. London which contribute to 6% of the total population of London (LFC,2004). These facts justify the existence of over 1000 Indian restaurants in UK and 4000 only in London and the South east (Grove International,2004). The survival of these Curry Houses is a blessing for the true Indian food connoisseur. But recently the Indian Food Industry in UK have undergone some major structural changes. With the popping up of Giant restaurants in the Capital like the Cinnamon Club (Westminster), Tamarind (Queen Street) and Zaika (Kensington High Street) in the past couple of years, this has invited the interest of lot of the professional bodies like Time Out Guide, Evening Standards, Daily Telegraph, Financial Times etc. The various reviews (Iqbal Wahab,2004) given by them to the acclaimed Indian restaurants in London speak of their v aried interests. ‘Indian food is a  £3.2 billion industry in Britain, accounting for two-thirds of all eating out (Geraldine Bedell, May2004). This modern evolved Indian Cuisine in London has sparkled since the time when Tamarind and Zaika, Indian restaurants in London, were awarded the Michelin star. The famous dish ‘Chicken Tikka Masala is now an authentic English national dish (Robin Cook,2004) All these facts about this Industry makes it big and at the same time it evolves many prospects and problems in itself. Importance of Indian Restaurants In the last half-century, curry has become more traditionally English than English breakfast. Some fitting facts in this milieu are According to Mintel reports, Indian restaurants is  £ 1733 million industry in Britain which is more than two third of the total food industry in Britain.(Appendix 1) In an exclusive consumer survey commissioned by Mintel, 42% of the respondents stated that Indian/Bengali/Pakistani food was among the types of food that they most enjoyed, up from 38% in 1999. Indian food is most popular with 25-54-year-olds and, in contrast to Chinese food, shows a strong up market bias (Mintel, 05/2004) It is one of the biggest industries in Britain employing over 60,000 people (menu2menu, 2005) There are over 8500 Indian restaurants in UK and 3500 only in London (Grove International, 2004). Indian restaurants are the major players in Brits ethnic cuisines overshadowing Chinese outlets which are around 7400. (Mintel,2005) Indian restaurants serves 2.5 millions Brits every week besides David Beckham celebrated after scoring the goal that qualified England for the World Cup, at Manchesters Shimla Pinks, with his favorite chicken korma. Madonna, more and more the Anglophile, has apparently taken to ordering the taxi curry takeout from the Noor Jahan restaurant near her London home in Westbourne Grove (Guardian,2004, Issue 2). Every high street has its Star of India or Taj Mahal. Surprisingly twice as much Indian food is sold in Britain as fish and chips (Economist, 1999) and McDonalds have had to adapt their British menus to include â€Å"curry and spice†. These ubiquitous curry houses are coming up in the world. They are no longer consigned to the ranks of post-pub grub besides there is a gradual growth rate in the Indian restaurant market since 1999. (Appendix 1) Also the fact that Indian restaurants have a strong influence on the retail sector is undeniable. They have provided most of the recipes and are the sole benchmark for authenticity for products like Indian ready meals, sauces, pastes and accompaniments. UK Food Industry The food industry in the UK has undergone dramatic change over the last few decades, a phenomenon which has been named the consumption revolution [Ritson, C. and R. Hutchins (1991)]. Fragmentation of demand has been coupled with concentration in supply, so that the majority of food expenditure is now channeled through five major supermarket groups [Waterson, M. J. (1995)]. This has posed threats to the small agrifood producer, who is typically unable to meet the volume and consistency of supply requirements of the large retailers. However, opportunities have also arisen: many small producers have successfully targeted niche markets, often through direct marketing or distribution through independent outlets. Their offerings commonly carry the typical characteristics of niche products, in that they possess added value, are differentiated from competitive offerings and charge a premium price. With such characteristics it is possible for small producers to succeed within a highly competi tive environment [Phillips, M. (1994)]. However, recent opportunities have also arisen in the food multiple sectors, as supermarket groups show an increasing interest in stocking specialty and value-added food products. This interest stems in part from a desire to improve product range and enhance consumer choice. However, it could also be viewed as a response to public criticisms of the negative social and environmental effects of concentration in food distribution: in particular, the development of centralized distribution systems which mitigate against the use of smaller, local suppliers by food multiple chains. Some supermarket groups in the UK are now attempting to improve links with such suppliers, by, for example, devolving decision-making power to store managers, improving purchasing technology and creating opportunities for buyers and producers to meet and discuss one anothers needs [Carter, . Shaw (1993)]. There was a Greek community in Greek Street, London as long ago as 1677 so Greek cuisine is not exactly new to Britain. The influx of Cypriots started in the 1920s and 1930s and they began opening restaurants after the Second World War. Greek Cypriots tended to settle in Hackney, Palmers Green, Islington and Haringey and Turkish Cypriots in Stoke Newington. Greek Cypriots appeared in Soho in 1930s then Camden Town after the war and then Fulham by the mid 1960s. The main influx of Turkish Cypriots was in the 1960s and by 1971 the Greek Cypriot community had turned its attention to Wood Green, Palmers Green and Turnpike Lane. Only around one third of the 550 or so Greek restaurants in Britain are in London, most of these being in North and West London. Some 40% of the 150 or so Turkish restaurants are in the capital with a heavy concentration in North London. Turkish cuisine is also well represented in Scotland. One of the earliest Greek restaurants was not in London at all but Georges in St Michael Street, Southampton in 1940, slightly pre-dated by The White Tower in Londons West End in 1939. Kalamaras in London W2 opened in 1966 and remains popular today. The most successful of the Turkish restaurants at present is the Efes Group which started in London but is now in several locations throughout the country. Aims and objectives of the research The mechanisms of globalization has made the world a `smaller place and, while this has helped to introduce various cuisines to new regions, it has subsequently resulted in the development of `fusion foods, which has implications for the Indian restaurant market. The image of men behaving badly, gulping downing super-hot curries with several pints of lager, are long gone. Today, a trip out for a curry is a posh affair, with some of the countrys top chefs cooking up sophisticated dishes of complexity and variety. (LFC,2004) With these growing fashion of globalization, there is a huge threat to Indian restaurants which are traditionally managed by the family members. According to the Economist:- But once trends become clichà ©s they have a way of nose-diving. Open the pages of the â€Å"Good Curry Guide, and you will discover that all is not well. According to the guide, last year there were at least 300 closures of Indian restaurants in Britain, compared with just over a hundred openings. Indian restaurants, while still the biggest players in the industry, are losing market share eastern cuisine, such as Thai and Japanese food. (Economist, 2005) The main aim of the research is:  · To assess the major issues that determines the performance and efficiency of the Indian foods/restaurants in UK. The Objectives are to  · To Assess the Service quality and the Supply Chain Management.  · To Assess the consumer Perception towards Indian Foods and the relevant Marketing Mix to exploit the opportunities Rationale Indian Cuisine which the westerners commonly call ‘Curry is highly popularized by the Indian restaurants in UK. These restaurants which are generally owned by Indians reflect the specialty of every region of India. The spread of curry beyond its home in the sub-continent is inextricably linked to the presence of the British Raj in India. Army personnel and civil servants acquired a taste for spicy food whilst in India and brought their newly found dishes home. Since then spicy Indian dishes are highly liked by the people in UK. London is a hub of Indian foods and restaurants. With the growing area of specialization and people trying new and creative things in their restaurants in London the problems have started increasing. Problems of not only external environment like increasing competition , strict food and health policies or inflation, etc but also the internal problems which relate to the marketing strategies, sourcing of raw materials or inefficient management, etc. This study will explore SCM issues with reference to market fragility and market access; purchasing power; purchasing decisions and relationships; understanding of customer needs; barriers and frustrations; and strengths and successes. This report is premised on the belief that supply chains are important for maximizing efficiency. But supply chains are far more important than that: the management of supply chains increasingly influences the nature, scale and participation in enterprise development and sustainability. In other words, supply chains are re-structuring the lines of business development in knowledge-based economies. This study will further high light the consumer perception and the Marketing mix. CHAPTER 2 Literature Review 2.0 Chapter Overview As Indian Restaurants are a part of the hospitality industry, this chapter contains the literature taken from the subject of marketing in hospitality industry. Two main theories are used to analyze the three main problems stated in the previous chapters. They are * Service Quality and Supply Chain * Promotion Policy: Advertising and Sales promotion The two theories are then analyzed in light of the problems. A relationship is developed between the industry and theories by researching the trends. These theories are then used for drawing conclusions and recommendations in further chapters. For the reader, this chapter will be the base of understanding the ongoing trends in the Indian Restaurant industry. 2.1 Introduction to Hospitality Marketing in Restaurants Nowadays marketing isnt simply another function of business rather its a philosophy, a way of thinking and a way of organizing your business and your mind. The customer is the king (Iverson, 1989). According to Kotler (2000, Ch. 1), satisfying the customer is a priority in most businesses. But all customers cannot be satisfied. There has to be a proper selection of customers which enable the restaurants to meet its objectives. In the Restaurant industry, many people confuse marketing with advertising and sales promotion. It is not uncommon to hear restaurant managers say that they do not believe in marketing, when they actually mean that they are disappointed with the impact of their advertising. In reality, selling and advertising are only two marketing functions, and often not the most important. As Kotler said in his book, Marketing for Hospitality and Tourism (1996, Chapter-1), advertising and sales are components of the promotional element of the marketing mix. Other marketing mix elements include product, price and distribution. Marketing also includes research, information systems and planning. The aim of the marketing is to make selling superfluous. The aim is to know and understand customers so well that the product or service fits them and sells itself.(Drucker,1973,p. 64-65) The only way selling and promoting will be effective is if we first define customer targets and needs and then prepare an easily accessible and available value package. The purpose of a business is to create and maintain profitable customers. Customers are attracted and retained when their need are met. Not only do they return to the same restaurants but they also talk favorably to others about their satisfaction. Customer satisfaction leading to profit is the central goal of Hospitality Marketing. (Kotler Bowen Makens, 1996, Chapter- 1) Fewer repeat customers and bad words of mouth are deeds of the manager who interprets profits above customer satisfaction. A successful manager will consider profits only as the result of running a business well, rather then its sole purpose. So in this service based industry (Indian restaurants) the entrance of corporate giants with mesmerizing marketing skills have increased the importance of marketing within the industry. Now lest see how far these Hospitality marketing stunts can save the appalling scene in the industry. 2.2 Service Quality Daryl Wyckoff has defined service quality as, â€Å"Quality is the degree of excellence intended, and the control of variability in achieving that excellence, in meeting customers requirements.† ( Wyckoff, 1984, p 81) This theorem of quality is however not accurate as experts says ‘Quality is whatever the customer says it is and the quality of a particular product or service is whatever the customer perceives it to be (Powers,2000, p 179). So the main emphasis is on the customer and perceived quality. A more professional way of looking at quality is by conceptualizing it broadly along the two critical dimensions i.e. technical quality and Interpersonal quality. Technical Quality is generally the minimum expected from a hospitality operation.(Did things go right, Was the food hot) (Powers, 1997). This dimension of quality is relatively objective in nature and is thus measurable. Interpersonal Quality is a comparatively difficult dimension (Was the waiter friendly? Did the service staff go out of their way to be helpful? Did the customer feel welcome or out of place?) As Gronroos (1980) points out â€Å"Even when an excellent solution is achieved, the firm may be unsuccessful, if the excellence in technical quality is counteracted by badly managed buyer-seller interactions.† And vice versa the charm in this world will not make up for bad food or a lost reservation. So each dimension is critical. 2.3 Concept of building customer satisfaction through quality The fundamental strategic decision to be taken by the Indian Food manufactures at the outset is to consider the service system either standardized or routine/customized. In the former, more importance is given to technical quality, operation goes by the book and little importance is paid to employees discretion. While the later gives importance to both qualities and more discretion is given to the employee. Customized system of service is recommended to the restaurants as consumers go to the restaurant that they believe offers the highest customer delivered value or customer satisfaction i.e. the difference between total customer value and total customer cost: * The customer derives value from the core products, the service delivery system and restaurants image. * The costs to the customer include money, time, energy and physic costs. Quality is made up of two components viz. technical and interpersonal. Managers must keep in mind that in the end the customer perceptions of the delivered quality are what is important. Customers assess delivered services against their expectations. If perceived service meets expectations, they view the service as good quality. If perceived service falls short of expectations, they view the service as poor. Expectations are formed by past experiences with the restaurants, word of mouth, the restaurants external communication and publicity. A widely used model of service quality is known as the five gap model. This model defines service quality as meeting customer expectations. The principle behind the formation of this model was to discover the expectation of the customer which is possibly the most critical step in delivering service quality. This model is closely linked to marketing since it is customer based. This model has five gaps, Gap 1: Consumer expectations versus Management Perception Gap 2: Management Perception versus Service Quality Specifications Gap 3: Service Quality Specifications versus Service Delivery Gap 4: Service Delivery versus External Communications Gap 5: Expected Service versus Perceived Service The detail study of this 5 gap model is out of the boundary of this research. But the question is whether this aspect can solve the issue, can it benefits the industry? The answer is discussed in Chapter 4. 2.4 Supply Chain Most Important aspect for increasing service Quality performance is Supply Chain Integration. Effective Supply Chain Management can:- * Cut Down The Total Cost Significantly. * Increase the productivity and Performance. * Improve time and labour economy. * Can differentiate Service quality. * Can provide optimum Speed and comfort in quality Service delivery. In other words it provides better economy of scale and competitive advantage. The Value Chain Source: Johnshon and Scholes, 2004 The Value Chain will be discussed in the essence of the Supply Chain Management Issues. These elements of a brand are illustrated in 1. It has long been recognized that products have meanings for consumers beyond providing mere functional utility. Symbolic consumption was recognized by Veblen (1899) in his Theory of the Leisure Class and termed conspicuous consumption. Noth (1988) quotes Karl Marx and his metaphor of â€Å"the language of commodities† in which â€Å"the linen conveys its thoughts† (p. 175) while Barthes (1964) discussed a semiotic threshold with the semiotic existing above the â€Å"utilitarian or functional aspects† of objects. Given the symbolic usage of brands it is no surprise that semiotics, as the study of signs in society, is increasingly being used in understanding consumer behavior. Initially used in facilitating understanding of the consumption behavior surrounding cultural products such as film and other works of art (Holbrook and Grayson, 1986) and fashion (Barthes, 1983), its widespread usage to interpret symbolic consumption in all aspects of consumer behavior is anticipated (Mick, 1986). The theory behind this research technique is that brand equity is built on consumers perception of the emotional benefits or brand affinity, combined with physical or Concrete benefits The performance delivered by the product or service offered. The technique attempts to evaluate each of these two aspects in detail, providing a clear understating of its importance for the category under investigation as well as for the brands in that category. During the development of this technique we identified and coded the emotional factor that repeatedly appeared in all markets in the study, allowing us to conclude that They are valid for virtually any product or service category when the subject is brand equity evaluation. These aspects can be classified into three groups: brand authority, level of identification that the user or consumer has with its positioning, and level of social approval it offers to its user or consumer. Authority might be defined by the brands heritage or long-standing reputation and leadership, by the trust or confidence it inspires to consumers, and by aspects associated to innovation or technological development as perceived by consumers. Thus all the branding theories leads to the consumers Perception. 3.2 Consumer Perceptions Of Foods Investigation and analysis of food purchase and consumption is well-documented within the discipline of consumer behavior. Studies in this area tend to stress the complexity of factors which drive food-related tastes and preferences, and some authors have proposed models which attempt to categories and integrate these factors and so offer insights into the formation of food preferences and choices. Shepherd. R, (1989) provides a review of such models, from Yudkin, J. (1956), which lists physical, social and physiological factors, to Booth and Shepherd (1988) which summarizes the processes influencing, and resulting from food acceptance, and lists factors relating to the food, the individual and the environment. However, none of these models incorporate a consideration of the role of place in food, and consumer perceptions of this attribute. It may be noted that, by their very nature, food products have a land-based geographical origin (Bà ©rard, L. and P. Marchenay 1995), which would suggest that people readily make strong associations between certain foods and geographical locations. On the other hand, the process of delocalization of the food system in the twentieth century, as described by Montanari , (1994) has weakened the traditional territorial and symbolic links between foods and places. The inference is that the concept of Indianity in foods may no longer be important or attractive to the modern food consumer, who is faced with such a wide array of exotic and international products all year round. Thus it may be that in the mind of the consumer, specific names, production methods or presentational forms of particular foods are no longer associated with the geographic areas from which they originate. An opposing view is taken by Driver, (1983) however, who describes resurgence in the interest in traditional Ind ian dishes in the UK, which perhaps reflects the symbolic importance that particular foods have in our lives and culture. These debates highlight the need for empirical investigation of peoples perceptions and understandings of Indianity in food. Linked to this debate of the perceived meaning of Indianity in foods is the concept of authenticity. If Indian foods are linked in some way to origins and tradition, it implies that producers of Indian foods are involved in providing and communicating intangible attributes of heritage, tradition and authenticity in their product offerings. These require careful management, particularly in view of authors such as MacCannell [1989], Hughes, (1995) and Urry, (1995), who, in relation primarily to tourist experiences, point out the difficulty in defining what is authentic, and in communicating this to an increasingly sophisticated and diverse audience of consumers. In relation to Indian foods, information is needed on consumer perceptions of app ropriate attributes of products, which are the most attractive and why. CHAPTER 4 METHODOLOGY A-RESEARCH PHILOSOPHY APPROACH In the previous chapters, author has outlined research aim and objectives with examining the relevant literature review. However, the successful completion of any study is heavily dependent on the choice of an appropriate research method and approach. Moreover, the appropriate research methodology provides guidance for the development and evaluation process of study. Wit the appropriate methodology the author can justify the achievement of the objective. Research process The research process adopted is based on exploratory approach, but prior to that it is necessary to highlight upon the methodological frame work. The recognized exponents in this field are Hussey Hussey (1997), Zikmund (2000), Saunders et al (1997, 2000) and others who presented different methodological framework from which researchers can conduct their research. Most of these frameworks follow certain similar central theme. The author has adapted the below-illustrated methodological framework to fulfill the research aim and objectives. This is chosen, as it supports the author research design and process, Furthermore, methodology has been designed where data is collected and interpreted. The findings and analysis with conclusions and recommendations at the end follow this. METHODOLOGY Research aim The main aim of the research is:  · To assess the major issues that determines the performance and efficiency of the Indian foods/restaurants in UK. Research objectives  · To Assess the Service quality and the Supply Chain Management.  · To Assess the consumer Perception towards Indian Foods and the relevant Marketing Mix to exploit the opportunities Research Philosophy Easterby-Smith et al (1993) states three reasons why it is useful to state the research philosophy about proposed research before collecting data: * To clarify the research design-the method by which data is collected and analyzed-taking a holistic view of overall configuration. * To help recognize which designs will work and which will not * To help identify and create research design to adopt research approach according to the required research aim and objectives. There are two main types of research philosophies in existing literature. They are Positivism and Phenomenological. â€Å"They are different, if not mutually exclusive, views about the way in which knowledge is developed and judged as being acceptable. They have an important part to play in business and management research†. (Saunders et al, 2005, p 83) The positivistic philosophy which â€Å"seeks the facts or causes of social phenomena†(Hussey Hussey,1998) is more objective, analytical and structured and the researcher is independent of the subject. (Remenyi et al., 1998:33). In addition, the quantitative data should be collected and statistical analyzed when test the certain theories.(Saunders et al, 2005, Hussey Hussey,1998) On the other hand phenomenological philosophy which â€Å"understanding human behavior from the participants own frame of reference† (Hussey Hussey, 1998) is more subjective and the researcher is dependent on their mind. Qualitative method can be used such as a case study. It is important that which philosophy is better for my project. Saunders et al. (2005) state that no philosophy is better than others so choosing philosophy depends on the research question. Having considered the aims of this research project, I will choose phenomenological philosophy because this research question is â€Å"How the Supply Chain helps the Indian Food Industry in UK in achieving efficiency and the significance of Consumer perception to the marketing mix†. The research will be qualitative. In order to answer the research question, I would do case study on Chinese and UK textile and clothing firms and collect data by using interviews. Research Approach Inductive or Deductive Research Undoubtedly the research approach is very important for the project. There are two research approaches, which is the deductive approach and the inductive approach. As mentioned in Saunders et al (2000), the major differences between the deductive and inductive approaches to research are as follows: Deduction emphasis Induction emphasis Scientific principles Gaming an understanding of the meaning humans attach to events The need to explain cause and effect relationship between variables A close understanding of the research context The collection of quantitative data The collection of qualitative data The application of controls to ensure clarity of definition and highly structured A more flexible structure to permit changes of research emphasis as the research progress Researchers independence of what is being researched A realization that the researchers is a part of research progress The necessity to select sample of sufficient size in order to generalize conclusion Less concerned with the need to generalize Deductive approach aims to develop a theory and or hypothesis and design a research strategy to test it. Deductive approach is a rigid methodology, which not permits alternative explanation. It emphasizes on scientific principles and moving from theory to data. It is a highly structured approach and need more operationalisation of concepts to ensure definition. Oppositely inductive approach is which the researcher would collect data and develop a theory as a result of data analysis. It is an alternative approach and theory building followed data collection. In addition, it is the better way to study the small sample because of concerning with the context in which the events are taking place. (Saunders et al, 2005, p 85) Easterby-Smith et al. (2004) state that if the researcher have interested in understanding why something happening the inductive approach is more appropriate. Having considered the aims of this research project, it seems that inductive approach is more suitable. First ly, according to Saunders et al (2005), inductive approach is closely related to phenomenology. Secondly, although there are many author contributed to theories about international branding but not specifi

Role Of Government Intervention In Environmental Issues :: essays research papers

Role of Government Intervention in Environmental Issues In environmental cases, a policy framework is sometimes more effective when there is less government intervention. As the level of government intervention diminishes, this allows more flexibility for corporations to achieve efficiency. Furthermore the traditional command and control approach has proven to be costly, bureaucratic and often inefficient. It is important to address the fact that there are numerous benefits that can be achieved for both policy makers and industries, if a policy framework is based on market forces. However it is important that there is a need for some government intervention, but should be as minimal as possible. I have chosen to examine the article from the New York Times entitled RU.S. Seeking Options of Pollution RulesS. Although pollution is detrimental to our environment, you have to take into account that it is almost impossible to entirely prevent pollution. This is scientifically impossible and it would have severely negative economic impact on the industries. So the core issue becomes the fact no matter what, there will always be pollution, as long as these industries exist. So we should focus on how we can minimize this and yet at the same time have an efficient market system? Furthermore, we should also focus on how we can accomplish this so that sustainable growth and development can take place. So there is definitely a need for some form of government intervention to enforce and monitor this. Reason being that there is always an element of equality that has to be enforced, when dealing with cases such as this. For instance, larger corporations may have an advantage over smaller corporation, since they have stronger influence on politicians and lobbyists. So the governmentUs role should be to ensure that all industries (regardless size and/or power) have equal opportunities to benefit from this type of approach. In another words, the government should simply be a RwatchdogS. Government should monitor so that the distribution and transaction of the permits are done in an appropriate manner. The case of Minnesota Mining & Manufacturing Corporation is a classic example of tradable permit approach. Under this model corporations are able to buy, sell and trade permits that legally allows emission. Many economists have favored this approach because this also provides incentives for technical improvement. So the aggregate effect would be that most industries would try to maximize their profits by trying to come up with new techniques to reduce the level of emission. This in turn would allow them to reduce the cost that they would have to pay from polluting. Norm Miller also endorses this approach by

Americas Economy Today Essay -- essays research papers

America’s Economy Today   Ã‚  Ã‚  Ã‚  Ã‚  With all the bad publicity about the economy nowadays anyone with access to a TV, magazine, or newspaper should be somewhat familiar with the current economic crisis here in America. It seems like the Dow Jones Industrial Index and the S&P 500 Index are dropping lower every day, not to mention the poor condition of tech stocks listed in Nasdaq. Here’s some current stock market figures that display the markets current deterioration: The Nasdaq index lost 8 percent of its value, putting it nearly two thirds off its peak last year, the Dow Jones index closed below 10,000, ending its biggest one-week point drop in 11 years, the S&P 500 index is now down 25% from its peak last March. This marks the start of the first bear market in half a generation.   Ã‚  Ã‚  Ã‚  Ã‚  The future certainly looks grim just by looking at the major index’s performance, but that is not the only thing we have to worry about. Consumer spending fuels two thirds of the economy and consumer confidence fuels consumer spending. So far this year, consumer confidence has been dropping drastically. People have still been spending at about an average rate, but as the market continues this downward spiral people will definitely begin to hold onto their money a little tighter.   Ã‚  Ã‚  Ã‚  Ã‚  Everyone knows about the big tax cut George Bush is promising us, but how much will it really help the economy? The Bush administrati...

Is Weed As Bad As They Say? Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Is Weed As Bad As They Say?   Ã‚  Ã‚  Ã‚  Ã‚  Illegal drug use is a major problem in the world today. Millions of dollars are spent every year to prevent the distribution of drugs. All drugs is smuggled into the United States concealed in false compartments, fuel tanks, seats, tires of private and commercial vehicles, pickup trucks, vans, mobile homes, and horse trailers (Pierson. 12-8-01) Large shipments is usually smuggled in tractor-trailer trucks in false compartments and in bulk shipments, such as agricultural products. The government has created ways to cut down on drugs. Yet the drug crisis is greater today then ever. Marijuana is one the most widely used illegal drug. Over the past thirty years the government has condemned Marijuana. So in this paper, I will be describing the pros and some cons about the use of Marijuana. Marijuana use should be legalized because of the beneficial uses that our economy can gain from weed.   Ã‚  Ã‚  Ã‚  Ã‚  Marijuana, also spelled Marihuana comes from the Indian hemp plant, cannabis sativa (Gwinn. Pg.764). It is a crude tobacco like substance produced by drying the leaves and flowery top of the cannabis plant. It is put into pipes or formed into joints, similar to a cigarette, for smoking. Recently, it has appeared in cigars called blunts. The drug is a mild hallucinogen meaning that it distorts sensory perceptions. Marijuana has a wide variety of street names including pot, tea, grass and weed (Dudley. pg. 21) Marijuana can also be added to foods such as brownies and beverages.   Ã‚  Ã‚  Ã‚  Ã‚  The intoxication part of the plant is mostly in its strong-smelling, sticky, golden resin. The hemp flowers, especially those of the female plant, gives the strong smell off. Many users describe two phases of marijuana effects as initial stimulation, giddiness, and euphoria, followed by sedation and pleasant tranquility. Mood changes can often accompany altered perceptions of time and space of one's bodily dimension (Gwinn. pg.765). The hemp plant can be found growing as a weed or as a cultivated plants in peoples homes. Marijuana can survive in almost any soils and climates. And the more potent varieties grow in dry, hot, and wasteland type environments (Pierson. 12-8-01)   Ã‚  Ã‚  Ã‚  Ã‚  Marijuana varies in potency, depending on where and how... ...nbsp;  Ã‚  Ã‚  Ã‚  Although it is true that there has been no proven studies that marijuana is indeed a life threatening drug (O’Brien pg. 70) But it has been proven that marijuana is a safe, versatile, and inexpensive medicine (Nahas. pg. 58-59) And what makes it even better is that it has been proven that marijuana is less toxic and dangerous than most of the prescriptions drugs given to you by your doctors which you trust (Nahas. pg. 111)   Ã‚  Ã‚  Ã‚  Ã‚  Marijuana is a useful and misunderstood substance. If more studies are done, it can be a helpful assistance to the economy (Skidmore. 12-7-01) Marijuana was legal for many years and we didn't have a big drug problem like today. Marijuana laws, the threat of jail and fines will not stop drug use. All they do is make it harder to help people (Skidmore. 12-7-01) As to me, I respect the right of people to control their own bodies. I believe we should legalize weed, and help those who need it, and let the police spend their time protecting us from real crime. I also believe our society should have a more opened mind on the hemp plant and really see the up side uses of marijuana.   Ã‚  Ã‚  Ã‚  Ã‚   Is Weed As Bad As They Say? Essay -- essays research papers   Ã‚  Ã‚  Ã‚  Ã‚  Is Weed As Bad As They Say?   Ã‚  Ã‚  Ã‚  Ã‚  Illegal drug use is a major problem in the world today. Millions of dollars are spent every year to prevent the distribution of drugs. All drugs is smuggled into the United States concealed in false compartments, fuel tanks, seats, tires of private and commercial vehicles, pickup trucks, vans, mobile homes, and horse trailers (Pierson. 12-8-01) Large shipments is usually smuggled in tractor-trailer trucks in false compartments and in bulk shipments, such as agricultural products. The government has created ways to cut down on drugs. Yet the drug crisis is greater today then ever. Marijuana is one the most widely used illegal drug. Over the past thirty years the government has condemned Marijuana. So in this paper, I will be describing the pros and some cons about the use of Marijuana. Marijuana use should be legalized because of the beneficial uses that our economy can gain from weed.   Ã‚  Ã‚  Ã‚  Ã‚  Marijuana, also spelled Marihuana comes from the Indian hemp plant, cannabis sativa (Gwinn. Pg.764). It is a crude tobacco like substance produced by drying the leaves and flowery top of the cannabis plant. It is put into pipes or formed into joints, similar to a cigarette, for smoking. Recently, it has appeared in cigars called blunts. The drug is a mild hallucinogen meaning that it distorts sensory perceptions. Marijuana has a wide variety of street names including pot, tea, grass and weed (Dudley. pg. 21) Marijuana can also be added to foods such as brownies and beverages.   Ã‚  Ã‚  Ã‚  Ã‚  The intoxication part of the plant is mostly in its strong-smelling, sticky, golden resin. The hemp flowers, especially those of the female plant, gives the strong smell off. Many users describe two phases of marijuana effects as initial stimulation, giddiness, and euphoria, followed by sedation and pleasant tranquility. Mood changes can often accompany altered perceptions of time and space of one's bodily dimension (Gwinn. pg.765). The hemp plant can be found growing as a weed or as a cultivated plants in peoples homes. Marijuana can survive in almost any soils and climates. And the more potent varieties grow in dry, hot, and wasteland type environments (Pierson. 12-8-01)   Ã‚  Ã‚  Ã‚  Ã‚  Marijuana varies in potency, depending on where and how... ...nbsp;  Ã‚  Ã‚  Ã‚  Although it is true that there has been no proven studies that marijuana is indeed a life threatening drug (O’Brien pg. 70) But it has been proven that marijuana is a safe, versatile, and inexpensive medicine (Nahas. pg. 58-59) And what makes it even better is that it has been proven that marijuana is less toxic and dangerous than most of the prescriptions drugs given to you by your doctors which you trust (Nahas. pg. 111)   Ã‚  Ã‚  Ã‚  Ã‚  Marijuana is a useful and misunderstood substance. If more studies are done, it can be a helpful assistance to the economy (Skidmore. 12-7-01) Marijuana was legal for many years and we didn't have a big drug problem like today. Marijuana laws, the threat of jail and fines will not stop drug use. All they do is make it harder to help people (Skidmore. 12-7-01) As to me, I respect the right of people to control their own bodies. I believe we should legalize weed, and help those who need it, and let the police spend their time protecting us from real crime. I also believe our society should have a more opened mind on the hemp plant and really see the up side uses of marijuana.   Ã‚  Ã‚  Ã‚  Ã‚  

LGBTQ Youth Homelessness

Cristina Oliveira Mark Barnes DATE   3 May 2018 LGBTQ youth homelessness The largest and de most powerful nation in the world the United States fell in taking care of their youth. Four million and two hundred thousand children and young adults don't have home in the United States. Youth Homelessness is a national crisis in urban, suburban and rural communities. Lesbian, gay , bisexual, transgender (LGBTQ) make up to only five to seven percent of the general youth population. Forty percent of homeless in the United states are LGBTQ. The statistics is not accurate because lots of them are living with friends they are called â€Å"couch surfing† frequently jumping from one house to another. Others are living with people trading sex for food and shelter. They are kids between 11-24 years old. How this situation starts? Surprisingly LGBTQ are bullied at home, rejected because of their sexual orientation or gender identity, physically, emotional or sexual abuse; aging out of foster care system, and financial and emotional neglect. The problems didn't stop there they are reject and are bullied also at school, in the workplace and social settings. They are kicked out of a family and society for being who they are and this trauma is a part of the lives of these young people. Kids need acceptance, they need experience an environment that supports them for being themselves.Family rejection leads to a host additional risk factors for LGBTQ youth, regardless of their housing status. For example, according to the Family Acceptance Project, LGBTQ youth who come from highly rejecting families are more than eight times as likely to have attempted suicide as LGBTQ peers with no family rejection.While homeless, LGBTQ youth are also at greater risk for traumatic experiences including: engaging in survival sex that often results in sexual assault, victimization, substance abuse, mental health problems, promiscuity, HIV, STDs, social violence, stigma and discrimination.

Why are Geographers interested in Marston Vale?

Marston v anyey lies upon the Oxford system, amid Bedford and Milton Keynes in UK. The soils in this atomic number 18a be very fertile.Because the majority of English houses atomic number 18 built in bricks, and the location of Marston valley is in addition near London, many brickwork industries were set apart in this orbital cavity over brave hundred stratums. Most of the corpse extracted here(predicate) is sent to London to build houses. To mean solar day, the blood line of form and the brick reservation is still busy, and the Stewartby brickwork assiduity is oneness of the biggest industries formed in Marston vale. one thousand millions of tonnes of body atomic number 18 extracted from the t dallyk pit everyday, early(prenominal) the muds are transported by conveyor knocking to the brickwork, where the muds are drained, moulded and then fired in kilns to make the red bricks that are utilize to build houses. afterwardswards all the clay that is valuable to mine has been extracted, huge holes are left on the ground. The topsoil has been removed from the ground during clay source, and so no gives entrust be able to jump in such reachs. The area curve to worse if there is rain, the whole area go forth turn muddy and dirty.A chain of pits stretches along the A421 from Bedford to the M1 near Milton Keynes. This was one of the worst areas of rural derelict area and damaged Ecosystem.The noise, pollution, traffic and bad entrance that has been produced by the root pit and brick making factory affect topical anesthetic residents badly.What trick be done to improve the shoes?In 1989, 12 national participation Forest project were launched. These Forest claim expose hide 470,000 hectares , which take over 3.6% of all country area in England and Wales, virtually equal to half the total land area used by the National Parks. The participation Forests is a national create by mental act of improving the purlieu, which affects half of the peck in England. Improving the countryside around towns and cities by pose woodland is the main aim of the fellowship Forests, especially in the areas of the derelict land. This will improve the environment and benefits the local multitude.In theory, the land must be do to contribute the local communities, e.g. Creating jobs, Creating farmlands, Creating an attractive environment, Creating a variety of different landscapes, Creating sports facilities, Creating settlements.The Marston vale Community Forests.Marston Community plants is one of12 National alliance forests projects which introduced in 1989. The Marston vale companionship forests cover a total area which to a greater extent than 150km. About 25,000 people are financial backing inside the forest area, intimately 145,000 people are living on the bite of the area, most of them are in Bedford and Kempston, virtually 500,000 people are living within 20 minutes drive. (These figures are from Ge oActive)In nightclub to succeed in this project, local people should put efforts in schemening, place and expression after the woods that are planted. The past experience has shown us that most environmental management, which involved local people, are more than likely to succeed.Local people are encouraged by the Forest squad to grow their own seeds in Marston vale Community Forest project. The results of that are miniscule woodland have begun to grow in their colonys.Forest team excessively occupy to encourage landowners to allow their land to be planted with trees and organise seed charm and planting days. (This selective information is from GeoActive.) From this act, we know that the Marston Vale Community Forest project does not just involve the restoration of the clay source pits, but also allows local people to get in. It encourages people to plant trees, to protect the woodland created, to take a part in the development of the forest. The most important thing i s people will love what they have planted, in regularise to love the whole nature.The restoration of the clay extraction pits in Maston Vale community Forest.There are three potential ways to restore the clay extraction pit1) The main restoration for the clay extraction pits is by changing them to an hokey forest. The way of doing so is to spread 3-4 metres of topsoil over the top. Then trees may be able to be planted in. The local people are involved in the development of the Marston Vale community forest. The plan is for local people to plant c ha of woodland each(prenominal) year and 5 Km of hedgerow each year. Farmers can apply for grants from the Forestry Commission for planting woodland.2) The huge hole left on the ground can also be turned into an hokey lake by pouring water into the pit, or just take them until the rain season comes. Separate clay extraction holes may be coupled together by digging out the soil between them. The Stewarby Lake is an example of this res toration.3) Theres also another restoration, which is making it into a landfill site. I personally think this is a untamed restoration, because this is also a waste solution. Million tonnes of waste can be hide in the clay extraction every day. This wreakd the crisis of waste in London. after(prenominal) the waste is filled in, plants can also be planted on top. After a long time, a chemical substance reaction will be egest when the waste decays and the methane gas is produced in this process. We went to an L-field landfill site, which is run by Shanks company more information on landfill site will be in the back.*Questions On my coursework.1) How brickwork, clay extraction and landfill sites effects local people s life2) Whats local peoples knowledge on Marston Vale Community Forest final cause?3) How successful is the Marston Vale community forest project? Both in attempting to solve the problems of pits left on ground after the clay extraction, and to create the better envi ronment for local people.These are three questions that I set through my coursework. The answers for these questions will be in the end of my coursework in details.For firstly data collecting, the school organised a day fieldtrip to the Marston Vale area. On the day of the fieldtrip, we visited the following places*Community forest centre, the artificial forest that has been restored from pits.*Stewartby lake, an artificial lake in the forest, also a different landscape created from clay extraction pit.*The Quest pit, one of the insert clay extractions pits run by Hanson Company.*Wootton village for the questionnaire, to ask a few questions on how the brickwork and the landfill site affects local residents.*Randalls Farm, to do some water tests on the Elstow Brook River locate there.*Landfill, to see what is the landfill site is like.Issues in the Maston Vale to look at.A Geographer will curiously look at the environmental issues in this area, such as how clay extraction damages the areas Ecosystem, how this affects local people, and what can be done to solve the problems, and finally are these attempts successful or not, and what can be improved?To answer all these doubts, I will first introduce the area to the readers, give them the exact location of the Marston Vale area and what transportation is available to get there.To let readers understand more about my coursework, especially on the day we went to the Marston Vale. Ill develop clearly what weve done on the fieldtrip where we did them wherefore we did them and what are the data can enjoin us.